Due To COVID-19 Virtual Tours Just Make Sense

Due To COVID-19 Virtual Tours Just Make Sense

Trying times call for unique solutions. With social distancing and self-isolating as we deal with COVID-19, how can RAL owners still attract new residents? Virtual tours allow prospective residents and families to explore your facility prior to making the important decision about where to move their loved ones.

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Even Before The COVID-19 Coronavirus Reached More Than 151 Countries Worldwide, Early Data From China Suggested That Seniors Were Most Vulnerable.

[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]The rapidly spreading and highly contagious virus affects older people the greatest. With new updates emerging from Italy and Spain, the second and third most affected countries, we now know that COVID-19 impacts four groups of the people the most.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]

4 Groups Of People That Need To Take Extra Precautions

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  • Seniors above age 70,
  • Individuals with heart disease,
  • People with lung conditions, and 
  • Those with pre-existing immunological conditions.

[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]So, how does all this overwhelming COVID-19 information affect your RAL business? Are there ways you can continue with business as usual? The reality is smaller residential assisted living homes provide better quality care for seniors. There is a lot to think about, but experts have two main pieces of advice:[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]

  • Don’t panic, because the risk of contracting COVID-19 remains very low in smaller RAL homes because they have less senior residents and less overall individuals coming and going throughout the facility. 
  • RAL homes practice good infection control, which is something they do all the time.

[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]With school closures and single-family homes occupied with children and multiple family members, seniors need a safer place to be. The place that poses the minimal amount of risk for mom and dad is residential assisted living. However, family members and seniors need to know what your RAL home looks like without having to expose themselves to the virus during a tour.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]So, prior to visiting the home physically, prospective residents can take a virtual tour. The power of an interactive 360 virtual tour will change the way people see your RAL business. Invite potential residents inside your assisted living home without exposing current residents simply by offering a virtual online tour. This will allow prospects to envision doing business with you before they even arrive.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]Nowadays, it really is all about local visibility when it comes to marketing your business. Your website ultimately allows seniors to window shop at your RAL home. In order for this to happen, you’ll need something eye catching, compelling and visual.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]This will give people something to talk about and remember, which convinces them to return back to your site over and over again. Virtual tours can also be seen on mobile devices.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]


[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]While in-person tours are a great way to show off your RAL home and staff, they are sometimes limited due to scheduling reasons, mobility of a visitor, or other conflicts. A virtual tour can accomplish much of the same goals without the limitations of an in-person visit.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]Online residential assisted living virtual tours show your facilities in the best possible light, without interfering with the lifestyles of your current residents. Online tours are also self-paced, which allows individuals to observe details they may have otherwise missed.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]

The Advantages of Virtual Tour 360

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  • Involves high-end 360-degree digital photography,
  • Specialty software programming,
  • Professional and experienced photographers that capture the mood of your RAL home, 
  • Pop-up windows that can display various facts about the medical facilities available, activities provided, and any local attractions.
  • Embedded hotspots for linking resident activities, and  
  • Other unique features of your retirement community.

[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]An online virtual tour promotes your business around the clock in a self-paced, relaxed environment. With a virtual tour, you can incorporate your existing marketing strategies right into the context of a facility tour. There are many resources to help you set up your virtual tours.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]Many families are now faced with the difficult decisions and responsibilities that come with having to find the best available care for their loved ones. So why not make their choice easy with a clear and captivating virtual tour?[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]


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  • Simple, make sure the property is clean, each shot location is vacant, and all lights are on.
  • Less is more. Although completely vacant properties are not recommended at all, the less clutter the better. Keep décor to a healthy minimum.

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[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]RALNA advocates for residential assisted living business owners and operators supporting them with legal expertise, continued education, national marketing, group purchasing power and a continual positive voice for the industry.[/vc_column_text][vc_empty_space][vc_separator css_animation=”fadeIn” type=”normal” color=”#eaeaea”][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][vc_single_image image=”99″ img_size=”medium” alignment=”center” qode_css_animation=””][vc_empty_space height=”10px”][vc_column_text]

If you found the information on this article valuable, you’ll find enormous benefits by becoming a member of our community. Visit this page to become a RALNA Member.

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