{"id":1795,"date":"2019-06-03T20:16:01","date_gmt":"2019-06-03T20:16:01","guid":{"rendered":"https:\/\/ralna.org\/?p=1795"},"modified":"2024-04-19T00:36:58","modified_gmt":"2024-04-19T07:36:58","slug":"5-strategies-for-boosting-your-ral-marketing","status":"publish","type":"post","link":"https:\/\/ralna.org\/5-strategies-for-boosting-your-ral-marketing\/","title":{"rendered":"5 Strategies for Boosting Your RAL Marketing"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]While there are plenty of seniors looking for assisted living facilities, the market has grown and there has been an increase in competition. Gone are the days where assisted living facilities were few and far between and there were waiting lists full of potential residents. The growth of this industry has led to more facilities opening every day, which isn\u2019t a bad thing. Healthy competition is vital for ensuring that successful RAL homes set and maintain high standards so that our seniors are well taken care of. <\/span><\/p>\n

It is so important that we establish a marker of excellence in care now so that when the silver tsunami of baby boomers hits this nation full force, we are able to accommodate their needs with high quality assisted living homes.<\/span><\/p>\n

There are inherent challenges to marketing any business and assisted living is no different. A majority of the people who get involved with assisted living generally do so with a desire to help take care of our elderly population. Many of these individuals do not have a background in marketing, digitally or otherwise. But this doesn\u2019t have to be a problem, as there are so many marketing resources online to help steer you in the direction of success, as the use of guest posting websites<\/a> to improve your marketing efforts.
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So what does it take to effectively market your RAL home and stand out from the competition? It all starts with making the most of your online presence. The following five strategies will help you maximize your potential marketing strategies and expand your reach in your community.<\/span><\/p>\n

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  1. Get Your Website in Shape
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    Your RAL website is the centerpiece of your online marketing campaign. Everything in your business should point to it and every digital network you are connected to should link back to it. A simple, streamlined website with a good balance of informative text, images, and video is necessary for the age of information. Families are looking for assisted living facilities that have the right amenities, competent staff and a caring environment for their loved ones to thrive. Your website has the potential to sell them on your business over someone else\u2019s before they even step foot inside your RAL home.<\/span><\/p>\n

    With the right content, your website can be a virtual guide for prospective residents and their families to explore the services you offer and the benefits they will reap from choosing your RAL home. From a logistics standpoint, your website should be simple, clean and informative. Choosing an assisted living home for a loved one is a significant and often emotional decision, the last thing someone wants to face is navigating a cluttered, broken or unorganized website that leaves them more frustrated than when they started.<\/span><\/p>\n

    If you don\u2019t have experience building or maintaining a website, fear not, is there are countless individuals or companies who will do it for you, and nowadays it is relatively inexpensive. Many of us know someone who knows someone who could build a simple website for us for very little money, but when it comes to your business and your livelihood, it is worth hiring a professional who can build what you need and guarantee that it will be an asset to your business rather than a headache.<\/span><\/p>\n

    When you\u2019re developing from scratch or editing a current website, remember who your target market is\u2026the children of aging parents. Make sure that you cater your site\u2019s content toward them and provide them all of the details and information that they need to make an informed decision. Be sure to include a frequently asked questions section that addresses topics like:<\/span><\/p>\n