RAL Marketing Tips: Are You Linked In?

RAL Marketing Tips: Are You Linked In?

Let’s face it, not everyone in the residential assisted living industry is naturally inclined to use social media and other digital technology. Some of us are more old-school. But these marketing tools can be an invaluable component to effective marketing and networking for your RAL business.

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Every Residential Assisted Living Owner And Operator Can Benefit From Marketing Tips To Help The Business Get More Linked In.

[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]This blog will help you do just that. Everyone in the residential assisted living industry is not technologically savvy. Some are used to the old school methods and practices. Some of those old school ways can be an invaluable component to effective marketing and networking for your business.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]Most residential assisted living owners are missing a large segment of the community because of poor marketing strategies. You might be missing out on individuals and families who are in desperate need of the services you provide. But how can you make an impact if the community around you doesn’t even know your brand exists.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]

Consider The Following Questions

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  • How does your marketing reach stack up in comparison with other RAL homes? 
  • Is your RAL network too limited? 
  • Are you focused on word of mouth and experiencing slow growth rates?
  • Do the people in your surrounding neighborhood even know your brand exists?

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[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]What about your LinkedIn business page? Does it still have those same 20 are 30 followers it had when you first set it up? LinkedIn is one of those things that many executives set up a few years ago, and besides occasional random posts, basically forgot about it. If you haven’t recently been active on your LinkedIn account, you are really missing out. [/vc_column_text][vc_empty_space height=”16px”][vc_column_text]LinkedIn has moved far beyond being just a platform for job seekers. It has developed into a real power tool for networking and amplifying your brand. Even for those who are still using it, you may only be tapping into a small fraction of its true potential.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]

Five things you may be unaware of about LinkedIn

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    1. Position your brand in a professional manner.
    2. Establish your community’s leadership as being credible, experienced, and a resource.
    3. Create a great recruiting tool to attract new talent.
    4. Showcase awards and other special accomplishments for your community.
    5. Build awareness of your community amongst other professionals.

[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]What you put into things is typically what you get out of them. If you only dabbled with LinkedIn you may not yield any of the benefits listed above.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]It’s going to take some care and planning to establish and maintain your LinkedIn sites. Here are a few things to consider:[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]

  • Make sure all employees are connected, and know how to navigate your LinkedIn page. 

So many LinkedIn pages are created with very little employee participation. This is really important. Having your employees connected will build your presence and demonstrate loyalty. 

  • Be consistent and post frequently.

First off, you must keep in mind who your audience is. LinkedIn suggests that you make at least one post per day. Your post should be catchy and captivating. 

  •  Apply the use of hashtags

You can add at least 3 hashtags to your account. This means that your page will be able to like, comment and re-share posts on those hashtag feeds. You can also track those that are most popular and build your brand presence there.

  • Use analytics as a source

LinkedIn analytics and reports can help you optimize the information you decide to post. It also helps you better understand rules of engagement with others and how to approach them. As the market continues to change, be prepared to make many adjustments along the way. [/vc_column_text][vc_empty_space height=”16px”][vc_column_text]


[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]Leadership needs to understand that establishing a strong and credible LinkedIn presence requires a commitment. Don’t delegate the duties of your profile and posting to someone who doesn’t take it seriously. In fact, try posting yourself whenever possible. After all, LinkedIn was created to establish a business platform for professionals to connect with each other. That means leadership needs to be committed and taking some initial steps themselves – your digital presence is important.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]This will allow you to reach out to other leaders in the industry and share useful information, rather than just promotional ads. For those who chose to give LinkedIn a serious shot and commit to this regular stream of information, the payoff is real. LinkedIn provides a snapshot of your organization along with supporting information. Furthermore, LinkedIn provides a unique opportunity to interact directly  with other professionals.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]So, if you have been in anyway neglecting your LinkedIn account, 2020 is certainly the year to start giving it some much needed attention. I desperately urge residential assisted living home owners and operators to learn more about what LinkedIn can do for you. It is fully capable of being strategically used within a great marketing approach.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]


[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]Marketing plays an important aspect in the success of your RAL business. For additional RALNA content on marketing, read, “5 Strategies For Boosting Your RAL Marketing”. Click here: https://ralna.org/2019/06/5-strategies-for-boosting-your-ral-marketing/.[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]RALNA keeps members informed on strategies to advance the success of your assisted living business. Members receive routine blogs, legal connections, discounted products, unique services, marketing resources, and so much more. Ultimately, RALNA will keep you connected, informed and relevant. Visit www.RALNA.org for additional information on marketing your residential assisted living home.[/vc_column_text][vc_empty_space][vc_separator css_animation=”fadeIn” type=”normal” color=”#eaeaea”][vc_empty_space][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=””][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][vc_single_image image=”99″ img_size=”medium” alignment=”center” qode_css_animation=””][vc_empty_space height=”10px”][vc_column_text]

If you found the information on this article valuable, you’ll find enormous benefits by becoming a member of our community. Visit this page to become a RALNA Member.

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