July 2022 Newsletter

If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.” – Simon Sinek

Whether you are the employer or the employee, finding your purpose in what you do makes all the difference. Unfortunately, far too many people drift through their lives not knowing what kind of impact they can make in this world because they never bother to find their purpose.

Are you living your purpose? Do you surround yourself with people who will help support and reinforce that purpose?

If so, great, keep it up. Continue building that community around you that strengthens your resolve and contributes to your development.

If you’re still looking for your purpose, we encourage you to explore the opportunities for investment, growth, and helping others that residential assisted living has to offer.

We love what we do because it gives us the chance to help provide quality homes that seniors need, while also empowering entrepreneurs like you to make the most of your life.

So many have already found their purpose in residential assisted living. Maybe what you’ve been looking for is much closer than you think.

Do Good and Do Well.
The RAL Academy Team


Employee Spotlight

Meet Kati Peterman

Kati is one of our newer additions to the RAL Academy team in the past year and has joined us with a wealth of experience. She has an extensive background in leadership, and with more than 10 years in the seminar industry, she has a keen insight into the management and support needed to help teams function at their maximum potential.

As Executive Director of the RAL Academy, she helps guide the direction and efficiency of our many departments.

Kati thrives on celebrating the success of others, which fits perfectly with our RALA mission to equip and support the individuals who care for our nation’s seniors.

She is an extremely positive individual and her passion for team morale and cohesiveness is regularly on display.

In her free time, Kati enjoys traveling, gardening, interior design, and spending time with her two dogs, Piano and Tramonto, who keep her on her toes daily.

Her heart for this industry is borne out of personal concern for the care of seniors. Her grandmother, Thelma, just turned 88. Knowing firsthand the difficulties that seniors face daily, drives her passion to make an impact and help raise the standards of this industry.

“When your passions and purpose line up with your every day, knowing you are making an impact on others, it makes you feel good inside and makes you proud of what you do.”

What she loves most about working on the RAL Academy team, “I get to work with a company that reflects my core values. I enjoy the individuals, and I enjoy developing others and problem-solving.”

Despite a wealth of experience, Kati continues to prioritize her own personal development, working with a number of mentors throughout the year. She affirms that “Leadership coaching is the best investment you can make in yourself.” This striving for excellence gives her an even greater ability to effectively develop others around her.

Kati’s advice for anyone considering getting into the residential assisted living industry: “One day you will be a senior too. If you needed care, what would you want that care to look like?”

“The reality is no one wants to be a burden on their family. Let that desire to see seniors properly cared for motivate you to seek excellence in your RAL business.”


RAL NAT CON 2022 is an incredible opportunity to surround yourself with the best in the industry. Learn from top professionals who have insights into how to improve your business or help you get to the next step in your RAL plans.

If you are a RAL owner, investor, or looking to become one, this is an event you just can’t afford to miss!

Join us at RAL NAT CON 2022 and network with like-minded entrepreneurs, lenders, investors, equipment, and support service providers, and become part of the solution to senior housing in America.

When you are changing lives, you want people in your corner who can support you and bring greater success to your business. So join us this fall at the RAL National Convention!

Get $100 OFF your RAL NAT CON registration using promo code “NEWSLETTER”

Tickets are only $695 if you register now!
(pricing will increase each month until the event)
Space is limited and this event will sell out, so sign up soon!


Senior Housing Yields Higher Returns

There are many ways to invest your money and resources these days, stocks, commodities, EFTs, real estate, etc. But with all the countless choices out there, where should you make your investment? Surprisingly, senior housing returns are heads above most other business and real estate options. And projections have this trend continuing for the next two decades, thanks to the burgeoning senior demographic.


This Character Trait Sets Some Entrepreneurs Apart From The Rest

Entrepreneurs come in all forms, and people find success in so many different and creative ways. But entrepreneurs who don’t have or develop this simple character trait tend to have a more difficult time achieving success.


Simple Steps for Creating Brand Identity

There is so much thought and effort that goes into building a memorable brand, but the initial phases of creating brand identity are the same. Here are some simple tips to help you redefine your brand or get started building your brand from scratch.


Listen to our latest podcasts on the go!

Unlocking Passive Income

Hear from experienced real estate investors and entrepreneurs who help novice investors figure out how to be entrepreneurs in the lucrative assisted living space.


Saen Higgins: Exploring the Income Potential of Senior Housing

Why make only $2,000/month on a rental property if you could be making 3-4 times that amount on the SAME investment rental property?


The RAL Academy is the nation’s premier training resource to help novice and seasoned entrepreneurs to take advantage of the incredible investment opportunity in Residential Assisted Living.

Explore Our Numerous Training Opportunities Here

Begin your journey in residential assisted living with our certified training course from the comfort of your own home.


Our Next 3-Day FAST TRACK Training Event Is Almost Here!

July 28 – 31
You won’t want to miss it!

The Residential Assisted Living Academy is America’s #1 source for senior care investment & business education, and we’re ready to train you for success.

Every day, 10,000 Baby Boomers are turning 65, and 4,000 seniors are turning 85. This trend will continue for the next 20 years, requiring a continuous demand for quality senior living homes. This is the biggest growth sector of a generation – and best of all, the financial opportunity doesn’t depend on what the markets are doing!

Learn how to turn a single-family home into $5k-$15k CASH FLOW every single month!

We have trained thousands across the nation on how to do just that with our proven RAL Formula™. Whether you are looking for supplemental income or a new path in your career, the investment opportunities in Residential Assisted Living are undeniable.

Here’s What Students Are Saying About The RAL Academy


The Live 3-Day FAST TRACK Experience

A face-to-face training event to help you quickly move from interest to investment.

July 28 – 31, 2022
September 8-11, 2022

Gain the tools and information you need to get started in this incredible industry.

Courses fill up fast, so reserve your spot now!


The Latest RALNA Legislative Updates

We are here to inform you of all the latest updates to legislative changes that affect residential assisted living across the country.

As a RAL National Association member, we advocate for you. We’re here to support you and bring you the latest information you need for your RAL business. We partner with organizations to help the development of legislation in many states, with the purpose of improving senior care across the country. Check out our blogs to stay up-to-date on all the legislative changes affecting our industry.


Boomers Don’t Want to Settle, They Want To Flourish

The senior living industry is feeling the quake of the arriving Baby Boomers. Unlike the traditional “make do or do without” mentality of the silent generation, baby boomers are much more proactive about their desire to experience everything life offers, including aging well.


Why Your Business Needs You to Be Networking

Whether your residential assisted living business has been around for a long time, or you are just getting started, networking is crucial to your success. Making connections to support your goals and introduce you to potential clients, suppliers, and partners will make all the difference.


Connect with us on social media to stay up-to-date on everything the RAL National Association is doing. We are stronger together.


Secure Your Place In the Biggest Market Growth of a Generation!

Learn how you can help people by building a successful and sustainable business, leveraging the best real estate opportunity for the next 25 years.

Fortunately, you don’t have to be an expert in real estate to make your RAL investment dreams a reality. Novice and experienced entrepreneurs alike have used our unique and proven model for building quality residential assisted living businesses. They have found incredible success all across the country, and they are building legacies for their families, serving their communities, and inspiring others who want to do good and do well.

You won’t find a better business for the next two decades. Start building your future today.

If you want to learn more about how to get started go to RAL101.com right now!

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